קורס ניהול מוצר
מדוע ללמוד אצלנו?
בגלל הסטאז׳
הסטאז׳ של פיטנגו אקדמי הוא הדבר האמיתי. 80 שעות של עבודה בחברות המובילות את ההייטק הישראלי. הוא מאפשר לך לא רק לצבור נסיון מעשי שכה הכרחי למציאת המשרה הראשונה, הוא גם מעניק לך את הפריבילגיה לעשות את הצעדים הראשונים שלך כמנהל מוצר- לצד אנשי מקצוע ותיקים ומנוסים. ללמוד מהטובים ביותר - גם אחרי הלימודים.
בזכות המרצים
אנחנו בפיטנגו אקדמי מאד גאים במרצים שלנו. הם לא רק באו מהאקדמיה, הם באו מהתעשייה. ביום-יום הם מנהלים מוצרים שאתם בטח מכירים, בערבים הם מכשירים את הדור הבא של מנהלי המוצר- אותך.
למרצים שלנו לחצו כאןהאם זה בשבילי?
אם יש לך תואר ראשון רלוונטי, ניהלת פרויקטים דיגיטליים או צברת נסיון בעיצוב חווית משתמש פיתוח תכנה או QA, הקורס הזה הוא הזדמנות לשדרג את הקריירה שלך. משמעותית.
מה כולל תהליך הרישום
1
נתחיל בשיחת היכרות קצרה (מי? מה? מו?)
2
נערוך מבדק התאמה (אנחנו לא בעניין של להתפשר על כל אחד)
3
נמשיך לפגישת ייעוץ (שתעשה לך סדר בראש. מבטיחים.)
ו... יאללה יוצאים לדרך
ו... יאללה יוצאים לדרך
קורסים קרובים
Course Overview
Intro to product management
Product life cycle
Customer journey and User experience
Product strategy
Launch your product
Ready for work!
Course intro
We will discuss about the course methods and syllabus, the final project and what are the tools you will get during this course.
Product manager role and responsibilities
The purpose of this discussion is to establish a clear definition of the product manager's role within an organization, as well as to highlight the significance of this profession, its evolution, and conduct an extensive examination of the current market landscape in Israel and globally.
Product Management in the Tech Industry
The objective of this session is to introduce the work processes within an organization and differentiate between these processes across various types of organizations. Additionally, we will gain insight into the various departments with which a product manager collaborates and engage in an interactive exploration of these departments.
Professional terms - Glossary
To become effective product managers, it is essential to possess a comprehensive understanding of professional terminology, such as MVP, Lean Methodology, MRD, PRD, Product Roadmap, and other relevant terms.
Methodologies and tools for product management
We will introduce various models that can be utilized to analyze the product life cycle, including but not limited to the Triangular model and Agile management. Additionally, we will become proficient in the use of management tools commonly employed by product managers to oversee and monitor work processes.
Identify opportunities
How to use various models and strategies to assess the market, understand customer needs, and leverage technology for innovation. Let's explore the three specific aspects you mentioned: Industry Disruption Model, Value Chain Assessment, and Technology Strategy.
Product Roadmap
This session will delve into the concept of a product roadmap, examining its definition and exploring various methodologies for constructing one. Additionally, we will become familiar with a range of software options that can be utilized for creating a roadmap.
UX/UI
We will differentiate between UX (user experience) and UI (user interface), emphasizing their unique characteristics. We will explore various tools, methodologies, and software utilized for the characterization and design processes.
Personas and user research
We will acquire proficiency in utilizing various tools for conducting user research, including but not limited to defining our users and developing product personas.
Product Analysis
This session will explore the tools and systems used for gathering data on our product. We will focus on defining KPIs (key performance indicators) specific to the product and performing various tests to evaluate its effectiveness.
Mixpanel
This session will happen in Mixpanel Israel offices.
All of you will get an access to this amazing tool, and you will learn how to use it.
UX Designer vs. Product Manager
In this session, we will establish a clear understanding of the collaborative relationship between product managers and user experience designers throughout all stages of product management. We will define their respective roles and responsibilities, aiming to establish effective work processes.
Product strategy
Throughout this session, we will emphasize the significance of constructing a clear strategy and vision for a product. We will explore the various approaches for building a strategy for both new and existing products.
Define your product
Product Ideation and Conceptualization, Market Research and Validation,Defining Product Requirement, Cross-Functional Collaboration
Growth and pricing
In these lessons, we will explore the methods and strategies for pricing a product effectively, as well as improving customer conversion rates. Additionally, we will analyze customer behavior to attract new customers and retain existing ones. We will also delve into the various tools and resources available to product managers to enhance the prospects of their products.
Go-to-Market Strategy
s the product nears completion, product managers develop a go-to-market strategy. This involves planning the product launch, marketing activities, sales enablement, and customer support to ensure a successful product introduction to the market.
Setting Objectives and Goals for the Launch
Understanding the purpose of the product launch and defining clear objectives is crucial. Product managers learn to set specific, measurable, achievable, relevant, and time-bound (SMART) goals for the launch to track its success.
Identifying the Target Audience
Product managers learn how to identify the target audience for the product. Understanding the characteristics, preferences, and pain points of the target customers enables better messaging and positioning during the launch.
Crafting a Compelling Value Proposition
A strong value proposition is essential to communicate the unique benefits of the product to potential customers. Students learn to craft a compelling value proposition that differentiates the product from competitors and resonates with the target audience.
Developing the Go-to-Market (GTM) Strategy
Creating a comprehensive go-to-market strategy is a significant part of the launch process. Product managers learn to outline marketing channels, pricing strategies, sales tactics, and distribution methods to effectively reach the target market.
Monitoring and Measuring Key Metrics
Product managers understand the importance of monitoring key performance indicators (KPIs) during the launch. They learn how to measure the success of the launch against predefined goals and use data to make data-driven decisions for future iterations.
Handling Launch Challenges
Launching a product can present various challenges, such as unexpected technical issues or market competition. Product managers learn how to identify potential challenges and develop contingency plans to mitigate risks.
Post-Launch Analysis and Iteration
After the launch, students learn how to analyze the product's performance in the market and gather user feedback. They understand the iterative nature of product management and how to make continuous improvements to the product based on customer insights.
Mentoring
We will provide you with valuable tools and resources to aid in your job search within the product management field. We will prepare you for job interviews and offer guidance on how to integrate into the high-tech and start-up industry. Furthermore, we will connect you with a supportive community that will provide ongoing support even after the course has concluded.
Internship
Upon completion of the initial phase of the program, you will have the opportunity to be placed in a leading product company in the industry, such as Playtika, Jfrog, Ironsource, Taboola, and others. During this period, you will have the chance to shadow a product manager and gain practical experience in the field.
