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    בחן את עצמך האם מתאים לי תחום UX/UI?

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    הסבר קצר על עולם ניהול מוצר

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    הסבר קצר על עולם UX/UI

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    לשיחה עם נציג להשארת פרטים

    קורס ניהול מוצר

    01

    פעמים בשבוע

    18

    מפגשים

    68

    שעות

    80

    שעות סטאז'

    מדוע ללמוד אצלנו?

    רק אצלנו יש סטאז׳

    ולא סתם סטאז', אלא 80 שעות של עבודה בחברות כמו פלייטיקה, איירון סורס, טאבולה ועוד. הסטאז' יאפשר לך ללמוד בידיים איך זה באמת מרגיש לנהל תהליך מוצר, ולחברות עצמן להבין שאתה מנוסה ומכיר את החוויה מקרוב, ואז אולי גם לגייס אותך לשורותיהן.

    המרצים המובילים בתעשייה

    המרצים שילמדו אתכם הם אנשי פרודקט פר אקסלנס, כאלה שחווים אתגרים בניהול המוצרים שכולנו מכירים

    למרצים שלנו לחצו כאן

    האם זה בשבילי?

    מועמדי הקורס ידרשו לעמוד באחת מהדרישות הבאות: בעלי תואר ראשון רלוונטי, מעצבי חווית משתמש/ מנהלי פרויקטים דיגיטליים, עובדים במקצועות פיתוח תוכנה/ QA.

    מה כולל תהליך הרישום

    1
    נתחיל בשיחת היכרות קצרה (מי? מה? מו?)
    2
    נערוך מבדק התאמה (אנחנו לא בעניין של להתפשר על כל אחד)
    3
    נמשיך לפגישת ייעוץ (שתעשה לך סדר בראש. מבטיחים.)
    ו... יאללה יוצאים לדרך
    1
    נתחיל בשיחת היכרות קצרה (מי? מה? מו?)
    2
    נערוך מבדק התאמה (אנחנו לא בעניין של להתפשר על כל אחד)
    3
    נמשיך לפגישת ייעוץ (שתעשה לך סדר בראש. מבטיחים.)
    ו... יאללה יוצאים לדרך
    קורסים קרובים
    Course Overview
    Intro to product management
    Product life cycle
    Customer journey and User experience
    Product strategy
    Launch your product
    Ready for work!
    Course intro
    We will discuss about the course methods and syllabus, the final project and what are the tools you will get during this course.
    Product manager role and responsibilities
    The purpose of this discussion is to establish a clear definition of the product manager's role within an organization, as well as to highlight the significance of this profession, its evolution, and conduct an extensive examination of the current market landscape in Israel and globally.
    Product Management in the Tech Industry
    The objective of this session is to introduce the work processes within an organization and differentiate between these processes across various types of organizations. Additionally, we will gain insight into the various departments with which a product manager collaborates and engage in an interactive exploration of these departments.
    Professional terms - Glossary
    To become effective product managers, it is essential to possess a comprehensive understanding of professional terminology, such as MVP, Lean Methodology, MRD, PRD, Product Roadmap, and other relevant terms.
    Methodologies and tools for product management
    We will introduce various models that can be utilized to analyze the product life cycle, including but not limited to the Triangular model and Agile management. Additionally, we will become proficient in the use of management tools commonly employed by product managers to oversee and monitor work processes.
    Identify opportunities
    How to use various models and strategies to assess the market, understand customer needs, and leverage technology for innovation. Let's explore the three specific aspects you mentioned: Industry Disruption Model, Value Chain Assessment, and Technology Strategy.
    Product Roadmap
    This session will delve into the concept of a product roadmap, examining its definition and exploring various methodologies for constructing one. Additionally, we will become familiar with a range of software options that can be utilized for creating a roadmap.
    UX/UI
    We will differentiate between UX (user experience) and UI (user interface), emphasizing their unique characteristics. We will explore various tools, methodologies, and software utilized for the characterization and design processes.
    Personas and user research
    We will acquire proficiency in utilizing various tools for conducting user research, including but not limited to defining our users and developing product personas.
    Product Analysis
    This session will explore the tools and systems used for gathering data on our product. We will focus on defining KPIs (key performance indicators) specific to the product and performing various tests to evaluate its effectiveness.
    Mixpanel
    This session will happen in Mixpanel Israel offices. All of you will get an access to this amazing tool, and you will learn how to use it.
    UX Designer vs. Product Manager
    In this session, we will establish a clear understanding of the collaborative relationship between product managers and user experience designers throughout all stages of product management. We will define their respective roles and responsibilities, aiming to establish effective work processes.
    Product strategy
    Throughout this session, we will emphasize the significance of constructing a clear strategy and vision for a product. We will explore the various approaches for building a strategy for both new and existing products.
    Define your product
    Product Ideation and Conceptualization, Market Research and Validation,Defining Product Requirement, Cross-Functional Collaboration
    Growth and pricing
    In these lessons, we will explore the methods and strategies for pricing a product effectively, as well as improving customer conversion rates. Additionally, we will analyze customer behavior to attract new customers and retain existing ones. We will also delve into the various tools and resources available to product managers to enhance the prospects of their products.
    Go-to-Market Strategy
    s the product nears completion, product managers develop a go-to-market strategy. This involves planning the product launch, marketing activities, sales enablement, and customer support to ensure a successful product introduction to the market.
    Setting Objectives and Goals for the Launch
    Understanding the purpose of the product launch and defining clear objectives is crucial. Product managers learn to set specific, measurable, achievable, relevant, and time-bound (SMART) goals for the launch to track its success.
    Identifying the Target Audience
    Product managers learn how to identify the target audience for the product. Understanding the characteristics, preferences, and pain points of the target customers enables better messaging and positioning during the launch.
    Crafting a Compelling Value Proposition
    A strong value proposition is essential to communicate the unique benefits of the product to potential customers. Students learn to craft a compelling value proposition that differentiates the product from competitors and resonates with the target audience.
    Developing the Go-to-Market (GTM) Strategy
    Creating a comprehensive go-to-market strategy is a significant part of the launch process. Product managers learn to outline marketing channels, pricing strategies, sales tactics, and distribution methods to effectively reach the target market.
    Monitoring and Measuring Key Metrics
    Product managers understand the importance of monitoring key performance indicators (KPIs) during the launch. They learn how to measure the success of the launch against predefined goals and use data to make data-driven decisions for future iterations.
    Handling Launch Challenges
    Launching a product can present various challenges, such as unexpected technical issues or market competition. Product managers learn how to identify potential challenges and develop contingency plans to mitigate risks.
    Post-Launch Analysis and Iteration
    After the launch, students learn how to analyze the product's performance in the market and gather user feedback. They understand the iterative nature of product management and how to make continuous improvements to the product based on customer insights.
    Mentoring
    We will provide you with valuable tools and resources to aid in your job search within the product management field. We will prepare you for job interviews and offer guidance on how to integrate into the high-tech and start-up industry. Furthermore, we will connect you with a supportive community that will provide ongoing support even after the course has concluded.
    Internship
    Upon completion of the initial phase of the program, you will have the opportunity to be placed in a leading product company in the industry, such as Playtika, Jfrog, Ironsource, Taboola, and others. During this period, you will have the chance to shadow a product manager and gain practical experience in the field.

    01

    Time a week

    18

    Lessons

    68

    Hours

    80

    Internship hours

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    0%

    77% מהבוגרים שלנו אמרו

    שימליצו על הלימודים לחברים

    0%

    92% מהבוגרים שלנו השתלבו בתעשייה

    בתוך כ-4 חודשים מסיום הלימודים כמנהלי מוצר

    0%

    40% מהבוגרים שלנו השתלבו

    כמנהלי מוצר בחברות בהם עשו את הסטאז'

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